Datalogz Raises $5 Million to Address Business Intelligence Sprawl Challenges

In recent years, business intelligence (BI) tools have become increasingly popular among companies looking to make data-driven decisions. However, as the adoption of these tools grows, so do the administration problems that come with them. According to Logan Havern, co-founder and CEO of Datalogz, the proliferation of BI tools is leading to a "sprawl" that is overtaking data-mature organizations, causing costs, risks, and labor efforts to rise exponentially.

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The Risks of Decision Intelligence Software

Havern points out that one of the biggest problems with BI tools is the duplication of reports. When companies report on the same key performance indicators (KPIs) in multiple dashboards with slightly different calculations, it can lead to wasted computing resources and major business consequences. This is especially true for large corporations, where thousands of reports can be generated daily.

The Birth of Datalogz

Havern’s experience working at JetBlue several years ago highlighted the need for a solution to this problem. As the airline invested in digital transformation, the number of reports grew from a few hundred to tens of thousands, each tracking different KPIs. Havern realized that he was constantly juggling mountains of reports on customer information, flight delays, lost baggage, and other forms of data.

Datalogz’s Mission

Armed with his experience at JetBlue, Havern set out to establish Datalogz’s mission to optimize BI environments. The company aims to address the risks and costs associated with decision intelligence software by providing an algorithm-driven automation tool that plugs into customers’ BI environments.

How Datalogz Works

Datalogz’s tool uses machine learning algorithms to analyze a company’s BI environment, identifying areas of duplication, unused assets, security risks, inefficiencies, and unwanted costs. The tool then generates insights and automates tasks such as risk reduction, security improvement, cost cuts, and performance monitoring.

A Price Advantage

Datalogz offers a significant price advantage over traditional consulting firms, which can charge upwards of $1-10 million annually for BI cleaning processes that are mostly manual. Datalogz’s algorithm-driven automation tool plugs into customers’ BI environments, generating insights and automating tasks at a fraction of the cost.

ROI Benefits

According to Havern, the return on investment (ROI) benefits of using Datalogz can be substantial. "When you compare it head-to-head with traditional consulting firms, our ROI is 10-20x what they’re getting out of it," he said.

Datalogz’s Team

Datalogz is led by Havern and his team of co-founders, including Pablo Lerdo, who oversees operations; Tina Bhatia, who heads up sales; and Tom Juntunen, whom Havern met on Reddit while discussing BI and later joined the company to lead the engineering team.

Target Market

Datalogz is targeting large corporations that are struggling with the administration problems associated with decision intelligence software. The company aims to reach around 10 enterprise customers early next year, with annual contract values ranging from $100,000 to $250,000.

Competitive Advantage

Datalogz’s algorithm-driven automation tool offers a significant competitive advantage over traditional consulting firms. By analyzing a company’s BI environment and generating insights and automating tasks, Datalogz provides a cost-effective solution that can help companies optimize their BI environments and achieve significant ROI benefits.

Funding and Future Plans

Datalogz has secured funding to support its growth plans, which include expanding its team and developing new features for its automation tool. The company is committed to addressing the growing problem of administration problems associated with decision intelligence software and providing a cost-effective solution that can help companies achieve their data-driven goals.

Conclusion

The proliferation of BI tools has led to a "sprawl" that is overtaking data-mature organizations, causing costs, risks, and labor efforts to rise exponentially. Datalogz’s algorithm-driven automation tool offers a significant competitive advantage over traditional consulting firms, providing a cost-effective solution that can help companies optimize their BI environments and achieve significant ROI benefits. As the demand for decision intelligence software continues to grow, companies like Datalogz are well-positioned to capitalize on this trend and provide innovative solutions that address the administration problems associated with it.

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