Apple Showcases Portrait Mode with Stunning Ad Featuring iPhone 7 Plus
Just in time for the Golden Globes Awards on Sunday, Apple has released a brand-new ad that highlights the capabilities of its Portrait mode, which works seamlessly with the iPhone 7 Plus and its two cameras. As a bonus, the ad was shot in Greece, a stunning destination that has now captured our hearts.
A Cinematic Experience
The beginning of the ad looks like a movie segment more than anything else. It starts with a series of ambiance shots, setting the tone for what is to come. Then, we see a grandmother hugging her grand daughter, a heartwarming moment that immediately draws us in. The yellow subtitles help to enhance the cinematic feel, making us feel like we’re watching a movie.
A Close-Up Look at the iPhone
As we continue to watch, we get a close-up shot on the iPhone, and it’s clear that we’re no longer just watching a family moment. We understand that this is an iPhone ad, specifically highlighting the camera capabilities of the device. The Portrait mode takes center stage, showcasing its power and versatility.
A Tour of Greece
The young woman from the beginning of the ad now takes us on a tour of Greece, capturing stunning portraits across the beautiful country. Of course, all of them look great because Apple wants to convince us that the Portrait mode is exceptional. We’re shown how effortlessly she can capture amazing moments with just her iPhone 7 Plus.
The Portrait Mode: A Late Addition
But what’s really impressive about this ad is the technology behind it. The Portrait mode was a late addition for the iPhone 7 Plus, announced by Apple back in September. It was initially released as a beta feature with iOS 10.1 on October 24, and has since been improved upon to provide even better results.
How it Works
So, how does this magic happen? The Portrait mode takes advantage of the two cameras in the iPhone 7 Plus to detect 9 levels of depth. Then, the phone adds some software blur to the background layers, creating a professional-looking effect that’s sure to impress.
Only Available on the iPhone 7 Plus
One thing worth noting is that this feature is only available on the iPhone 7 Plus due to its unique dual-camera setup. This ad serves as a reminder of just how powerful and versatile this device is, especially when it comes to photography.
Conclusion
With its stunning visuals, captivating storyline, and impressive technology, Apple’s new ad has set a high standard for what we can expect from our smartphones. The Portrait mode is a game-changer, and this ad is sure to inspire us all to capture the beauty of life through our iPhones.
About Romain Dillet
Romain Dillet is a Senior Reporter at TechCrunch, with over 12 years of experience covering the tech industry. He has written thousands of articles on technology and startups, establishing himself as an influential voice on the European tech scene.
With his deep background in startups, privacy, security, fintech, blockchain, mobile, social, and media, Romain is well-equipped to provide insightful commentary on the latest trends and innovations. His career at TechCrunch began when he was just 21 years old, and he has since become one of the familiar faces of the tech publication.
Romain’s Achievements
- First person to cover N26, Revolut, and DigitalOcean
- Written scoops on large acquisitions from Apple, Microsoft, and Snap
- Spotted important startups before anyone else
- Has a deep historical knowledge of the computer industry for the past 50 years
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