The queer, trans, and nonbinary community has long been underserved in terms of practical and emotional needs. However, a growing number of companies are recognizing this gap and working to meet these needs. One such company is For Them, a genderqueer wellness company founded by Kylo Freeman.
A History of Innovation: From Biotech to Wellness
For Them’s journey began with a focus on biotech, but the company has since shifted its attention to the wellness space. This move was driven by a desire to address the unique needs and challenges faced by the queer community. "We realized that there was a gap in the market for products and services that catered specifically to our community’s needs," Freeman explains.
For Them: A Company Born of Community
For Them is more than just a company – it’s a community-driven initiative. The team behind For Them consists of individuals who are deeply connected to the queer, trans, and nonbinary community. This connection is reflected in the company’s products and services, which are designed to meet the specific needs of this community.
Introducing Playground: A Wellness Platform for the Queer Community
Playground is a groundbreaking wellness platform developed by For Them. This innovative platform allows users to track their mental and bio indicators of well-being, including euphoria, mood, and confidence. What sets Playground apart from other wellness platforms is its customizable tracking tags, which enable users to chart their own journeys.
The Power of Data: Unlocking Proactive Solutions
For Them’s vision for Playground goes beyond simply providing a platform for tracking well-being. The company aims to use the data collected through Playground to provide proactive solutions that help individuals make positive progress in their lives. This approach is revolutionary, as it recognizes that wellness is not just about treating symptoms but also about preventing problems.
A Vision for Queer Social: Strengthening Community Bonds
For Them’s founders have a clear vision for the future of Playground – one that prioritizes community building and strengthening relationships within the queer, trans, and nonbinary community. "We envision Playground as a hub for connection and support," Freeman says. "A place where individuals can come together to share their experiences, learn from each other, and build stronger bonds."
A Message from For Them’s Founders
For Them’s founders are intensely proud of the company they’ve built and the community they’re serving. As Freeman notes, "We’re not just a company – we’re a movement. We’re committed to creating products and services that meet the unique needs of our community, and we’re passionate about using technology to drive positive change."
The Future of Wellness: A Queer-Centric Perspective
For Them’s approach to wellness is refreshing in its focus on the queer, trans, and nonbinary community. By prioritizing this population’s specific needs, For Them is challenging traditional notions of what it means to be well. The company’s vision for Playground is one that recognizes the power of data in driving proactive solutions – a testament to the potential of technology to transform lives.
Related Topics
- Biotech & Health
- Startups
- Wellness
Recommended Reading
