This article discusses the challenges faced by non-technical founders when building a minimum viable product (MVP). The author argues that coding is not the only way to achieve great outcomes and that other skills, such as product management, marketing, and operations, are equally important. The article provides four principles for non-technical founders to follow:
- View validation through the lens of sales: Instead of focusing on building a perfect MVP, focus on selling it to potential customers. This will help you understand what changes to make to improve your product.
- Just get it done: Don’t let perfectionism hold you back. Focus on creating a basic version of your product that can be tested and validated by users.
- Use no-code tools: Take advantage of no-code solutions, such as Unicorn Platform, Zapier, or Glide, to build your MVP without requiring extensive coding skills.
- Focus on the bare necessities: Identify the core features of your product that are essential for it to communicate its value proposition.
The article also references various successful companies and entrepreneurs who have used these principles to achieve success, including Airbnb, Dropbox, and Tim Ferriss.
