Makers of popular photography app Halide launch new video-focused tool called Kino in February.

In a significant move, Lux, the startup behind the popular pro photography app Halide and other notable titles, is expanding its horizons to video production. The company has announced plans to debut a new app, Kino, designed specifically for iPhone users who want to work with video in a professional capacity.

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The Backstory

The decision to develop Kino was inspired by the success of Log video support, which Lux co-founder Ben Sandofsky described as "video makers as RAW is to photographers." This feature, launched last fall, has been well-received by users who have been clamoring for video support in Halide. However, the Lux team decided that building video capture capabilities into Halide would compromise its focus on professional photography.

Why Kino?

So, why not include video support in Halide? Sandofsky explained that the use cases for both apps are quite different, and including video features in Halide would lead to clutter. By developing a separate app, Lux can cater to the specific needs of videographers while maintaining its focus on photography.

The Roadmap

According to Sandofsky, the team at Lux has set a deadline of February to ship Kino. To make the development process more engaging and transparent, they have decided to take users behind the scenes as they work through engineering problems, design considerations, and other challenges that come with building a new app.

What We Know So Far

While not much is known about Kino’s features or exact release date, it’s likely to be another well-built app from Lux, considering their track record in creating high-quality iPhone photography apps. With the growing demand for video content creation on mobile devices, Kino has the potential to become a game-changer for professional videographers.

The Importance of Kino

Kino’s development is a testament to the advancements in iPhone video capture capabilities, which have reached new heights with features like 4K video recording and improved stabilization. The ability to film high-quality videos using an iPhone has opened up new possibilities for content creators, and Lux’s entry into the market will undoubtedly provide users with more options.

The Future of Mobile Video Production

As mobile devices continue to improve in terms of camera capabilities and processing power, we can expect to see more innovative apps emerge that cater to the needs of videographers. With Kino, Lux is taking a significant step forward in this space, and it will be exciting to see how the app performs in the market.

Conclusion

Lux’s entry into video production with Kino marks an exciting new chapter for the company. By developing a separate app for professional videography, they are catering to the specific needs of users who want to create high-quality content on their iPhones. With its focus on professional-grade features and user experience, Kino has the potential to become a leading force in mobile video production.