TikTok, the popular short-form video-sharing platform, is experimenting with a new feature that aims to increase user engagement and retention. The company has confirmed that it is testing streaks, similar to those found on Snapchat.
What are TikTok Streaks?
The rules for getting a streak on TikTok are straightforward: you need to send direct messages (DMs) to someone for more than three days in a row. Once this threshold is met, a streak badge will be displayed on the chat, along with the number of consecutive days you’ve been sending DMs to each other.
How Do Streaks Work?
Here’s how TikTok’s streaks feature works:
- To get a streak, users need to send DMs to someone for more than three days in a row.
- Once this threshold is met, a streak badge will be displayed on the chat, along with the number of consecutive days you’ve been sending DMs to each other.
- A streak ends when neither person sends messages in a chat within 24 hours of the last message.
What Happens When a Streak Ends?
When a streak ends, TikTok will send users a notification to remind them to get their streak going again. Users can choose to turn off these notifications through the app’s settings:
Settings > Privacy > Notifications > Streak settings
This menu also provides an option for turning off in-app streak notifications.
Why is TikTok Testing Streaks?
TikTok’s decision to test streaks comes after Snapchat introduced a similar feature last year. Snapchat’s streaks were seen as a status symbol among friends, with users competing to see who could maintain the longest streak.
How Does This Compare to Snapchat’s Streaks?
While both platforms offer a streak feature, there are some key differences:
- TikTok’s streaks focus on direct messaging, whereas Snapchat’s streaks focus on chat interactions.
- Snapchat introduced a paid feature last year that allowed users to pause a streak. TikTok has not announced any similar features.
What Does This Mean for Users?
The introduction of streaks on TikTok could have several implications for users:
- It may encourage users to engage more with each other through direct messaging.
- It could also create a sense of competition among friends, as they strive to maintain the longest streak.
Conclusion
TikTok’s decision to test streaks is an interesting move that could potentially increase user engagement and retention. While it remains to be seen how users will respond to this feature, one thing is clear: TikTok is committed to innovating and improving its platform to stay ahead of the competition.
Related Topics
Recommended Reading
If you’re interested in learning more about TikTok’s streaks feature or other related topics, check out the following articles:
- "How Snapchat’s Streaks Feature Works"
- "The Impact of Social Media on Mental Health"
- "The Future of Social Media: Trends and Predictions"
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